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WSA acquires US retail chain

9 Jul 2021

Press release
Lynge, Denmark – July 9, 2021 – WS Audiology has acquired Auralcare, a US retail chain with 110 locations under the My Hearing Centers brand.

My Hearing Centers will become part of WSA’s HearUSA retail unit. The current management team will continue to run the business.

The My Hearing Centers brand and operations have 166 employees, with an annual revenue of more than USD 30 million.

Dave Larsen, President of Auralcare, commented. “We know the WS Audiology team for many years. They have been great partners in getting My Hearing Care to where we are today.”

“My Hearing Centers is a strong brand that complements the HearUSA retail business of WSA,” said Craig Cameron, CEO US Retail. “The management team has shown great skill in growing the chain and we look forward to working closely together.”

The size of the deal was not revealed.


For more details contact:

Gert van Santen
Vice President, Corporate Communications
Tel: + 45 22 71 18 64


About WS Audiology

Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 125 markets. WS Audiology employs 11,000 people and is privately owned by the Tøpholm and Westermann families, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.