Innovation
Too many people are still living with untreated hearing loss. Our purpose of bringing wonderful sound to all sets very high standards for our R&D teams.
We invested around EUR +170 million in R&D in the financial year 2024/25
People with hearing loss have individual needs and different preferences with regards to sound. WSA has two complementary technology platforms in Signia's frequency domain processing and Widex's time domain processing, which delivers the differentiated sound designs end-users need, and empower hearing care professionals to deliver more personalized care.
When it comes to hearing, one size doesn’t fit all – and now we have the evidence
Personalized hearing starts with Sound Preference
Research shows that up to 40% of people have a strong preference for one sound design over another. A preference that cannot be predicted by audiogram, lifestyle, or demographics. It must be experienced.
Sound Preference acknowledges these differences, introducing a new dimension of personalization in hearing care.
We have strong alliances with research institutes and industry pioneers to stay ahead of the curve and extend the reach of our creations. Our focus is holistic, encompassing physiological, neural, and behavioral research.
Our R&D powerhouse regularly delivers industry firsts and will continue to do so - since 1878.
We work tirelessly to redefine the boundaries of hearing technology
Through ground-breaking research and development, we are shaping the future with passion and precision. We are proud to say that our experience has made us particularly strong in rechargeability, the most natural sound, and innovative design. Check out our most recent innovations.
Signia MaX
Signia introduced Signia Multi-adaptive Xperience (MaX), the world’s first multi-dimensional AI hearing aid platform with 4 DNNs powered by Acoustic Intelligence™, helping wearers fully participate in life’s most vibrant, noisy moments.
Signia Active Mini IX
Signia Active Mini IX – the world’s smallest ready to wear ITE hearing aid with connectivity and the full power of the IX platform in a discreet, rechargeable form factor.
Signia Insio Charge&GO CIC IX
The world’s first rechargeable, custom-made completely-in-canal (CIC) hearing aid with directional microphone technology. Invisibly powerful, designed for wearers who value discretion without compromise.
Widex Allure
Powered by our next-generation W1 chip, the Widex Allure platform combines new and updated features that aim to balance crystal clear speech with accurate environmental sounds.
Signia Pure Charge&Go BCT IX
Signia Pure Charge&Go BCT IX has the longest battery runtime of any Bluetooth® Classic compatible hearing aid—up to 36 hours, including 5 hours of streaming, on a single charge.
Signia Active Pro IX
Signia Active Pro IX combines the advanced capabilities of full prescription hearing aids with the modern design of consumer earbuds.
Signia Insio IX
Signia Insio IX Invisible-in-the-Canal (IIC) and Completely-in-the-Canal (CIC) are engineered for conversations and designed for both first time and experienced hearing aid wearers.
Signia Styletto IX
The ultra-slim Signia Styletto IX is the world’s slimmest and most advanced Slim Receiver-in-Canal (Slim-RIC) hearing aid.
Widex SmartRIC
The Widex SmartRIC hearing aid features a groundbreaking L-shaped design that places the microphones at an improved angle to enhance directionality and better align with the wearer’s focus.
Rexton Reach
Rexton Reach is the rechargeable hearing aid with Multi-Voice Focus, allowing users to hear multiple voices at the same time.
Signia Integrated Xperience
Pure Charge&Go IX and Pure Charge&Go T IX offer advanced hearing technology in an attractive and comfortable receiver-in-canal (RIC) design.
Signia Integrated Xperience
Silk Charge&Go IX – an innovative completely-in-canal (CIC) hearing aid that pairs exceptional sound quality with unmatched discretion.
Widex Moment Sheer™ sRIC R D
Built around the Widex Moment™ platform and Puresound™, Moment sRIC is the most elegant Widex RIC hearing aids.
Widex Sound Assist™
A “Swiss army knife” from Widex to help our users feel more connected to the sounds that matter most to them.
Working with innovation across WSA
More than 1200 employees work across four R&D hubs worldwide to continuously develop new solutions.
Stories in the Spotlight
We are very proud of the creativity and winning attitude of our R&D teams. Let’s introduce you to some of our innovative people across R&D.
Arlene: "Helping to develop hearing aids gives me a sense of purpose"
Thassilo: "I always know why it is worth the effort "
Arash: "Building Tools that Help People Live Better"
Homayoun: “You Need an Inner Passion”
Andrew: "Being a Problem Solver"
Katrine: "A Really Complex and Exciting Set of Task Focuses"