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Signia Active Pro awarded iF Design Award for overcoming stigma

14 May 2021

Press release
Copenhagen, Erlangen, Singapore – April 14, 2021 – WS Audiology announces that its brand Signia has been awarded the prestigious iF Design award for Signia Active Pro hearing aids. According to the iF Design Jury, Signia has created a compelling solution to help people with hearing loss overcome the psychological hurdle of wearing hearing aids. This is the second time that the iconic hearing aid brand Signia receives this prestigious award; in March 2019 Signia Styletto was awarded.

The jury said: “Globally 466M people suffer from hearing loss. Only 17% of those who could benefit from a hearing aid actually use one. Unaddressed hearing loss poses an annual global cost of US$ 750 billion (WHO). Interventions to help address hearing loss are cost-effective and beneficial to people’s health, wellbeing, and overall quality of life. Traditional hearing aids often carry a stigma and are perceived as old fashioned and make people feel old. This means that many people who would benefit greatly from a hearing aid, are not willing to even try one. Signia have created a compelling solution to help people overcome this psychological hurdle.”

Signia Active Pro earbuds can be put in and taken out of the ears as easily as any earbud. Modern-looking, easy to use and fast to fit, they mark a whole new category of hearing aids – for everyone who wants to look cool and wants to enjoy hearing everything that’s relevant to them and fully engage with all people that matter the most to them, so they can be at their best.

Signia Active Pro are superior to any hearable or amplifier. They perform a complex purpose, specifically tailored to each individual wearer, whereas basic hearables boost all sound. That can mean the difference between treating mild hearing loss effectively and developing more serious hearing loss.

Consumer testing has shown that there is a strong desire for this type of solution. Two out of three people would prefer to wear earbuds to hear better instead of the most stylish high-tech hearing aids previously available.

WSA CMO Maarten Barmentlo commented: “Signia Active Pro is the third unique solution that Signia has launched in the past few years to help drive adoption and acceptance of hearing care solutions, the invisible Signia Silk, the award-winning Signia Styletto and now the award-winning Signia Active Pro.”


For more information

Gert van Santen

VP Corporate Communications WSA

Phone: +45 22 71 18 64



About WS Audiology

Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 125 markets. WS Audiology employs 11.000 people and is privately owned by the Tøpholm and Westermann families, as well as funds under the management of EQT. As a global hearing care leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.