Rexton expands its Reach platform with three new form factors

Lynge, Denmark – April 1, 2026 – As part of WSA’s family of brands, Rexton continues to build on its Reach platform with three new hearing aids: Reach B-Li P, Reach B-Li HP, and Reach Custom CIC-Li. These additions further strengthen the offering, providing users with a broader range of reliable, easy-to-use hearing solutions tailored to different needs and preferences.

Fabian Schmitz, Global Head of Rexton Brand, said:

The continued development of the Reach platform marks an important step for Rexton and for the users who rely on us every day. Each new model has been developed with practicality, reliability, and simplicity of use in mind. With the launch of Reach B-Li P and Reach B-Li HP, we are strengthening the platform for users with severe to profound hearing loss, offering powerful rechargeable solutions with exceptional battery runtime. The addition of Reach Custom CIC-Li further broadens the platform with an almost invisible custom option, extending our offering to users who value discretion and comfort alongside reliable performance.

Reach B-Li P and Reach B-Li HP: With Multi-Voice Focus and outstanding battery runtime

Reach B-Li P and Reach B-Li HP are designed to give users their hearing “superpowers” back, combining advanced performance with exceptional battery runtime. Built to support severe and advanced hearing losses, Reach B-Li HP delivers up to 73 hours of runtime with 5 hours of streaming, while Reach B-Li P offers up to 35 hours, providing long-lasting reliability throughout the day.

Both models feature Rexton’s proven Multi-Voice Focus and MyVoice 2.0, helping users focus on every voice while maintaining a natural perception of their own voice. Seamless connectivity via ASHA, MFi, and Bluetooth LE enables easy streaming from both iPhone and Android devices, while a bright LED Power-On indicator supports simple, intuitive everyday use.

Reach Custom CIC-Li: discreet, comfortable design with rechargeable power

Reach Custom CIC-Li is Rexton’s first rechargeable Completely-in-Canal custom hearing aid, designed to fit almost invisibly in the ear canal while delivering the comfort users need in everyday life. With a custom-made fit and up to 35 hours of runtime, it blends discreet design with the long-lasting performance expected from the Reach platform.

Its Voice-Stabilizer technology and OneMic Directionality support easier speech understanding and focused listening, even in noisy environments, helping users stay engaged in every conversation. A portable charger with a built-in power bank provides reliable on-the-go charging, offering flexibility throughout the day.

About Rexton

Rexton, part of WSA, is a global hearing aid brand known for its reliability. We believe that nothing hearing-related should ever be left to chance, both for the people with hearing loss and those who depend on them. We understand their challenges and meet them with proven hearing technology that is made Lifeproof, so it can be counted on to perform reliably in even the harshest environments. At work, at home, during leisure time, exercise, and in all weather, you can always RELY ON REXTON