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Signia reinvents hearing aids for a new generation of wearers

18 Jan 2021

Press release

• Instant-fit Signia Active Pro™ earbud-style hearing aids offer high-tech audiological benefits
• The coolest look and feel in the hearing industry aims to convince more people with hearing loss to benefit from using hearing aids

Copenhagen, Denmark – January 18, 2021 Hearing aid innovation leader Signia today unveiled its latest paradigm-shifting rechargeable hearing aids.

The revolutionary Signia Active Pro™ earbuds define an entirely new category in the hearing industry. With their cool, high-tech looks, they offer top-level prescription audio with the advantages of an easy-to-fit consumer audio device.

Samy Lauriette Global Head of Brand, Signia at Signia, said: “We know it can be difficult for people to overcome their resistance to hearing aids because they don’t like the look of the products on offer. With a design and ease-of-use that appeals to many people, the hearables look is a convincing argument to get hearing aids.”

Signia Active Pro earbuds are massively superior to a simple mail-order hearable or amplifier. Hearing aids such as Signia Active Pro perform a complex purpose, specifically tailored to each individual wearer, whereas basic hearables boost all sound. That can mean the difference between treating mild hearing loss effectively and developing more serious hearing loss.

Samy Lauriette added: “We all like to upgrade our accessories to improve our performance, for example by choosing a better pair of trainers for running. If we can do this for our feet and legs, we should certainly be able to do the same for our hearing. With the earbud design of Signia Active Pro, you can live your life, feeling as youthful as ever, while ensuring a healthy hearing experience.”

Signia Active Pro: A new era in hearing technology

Signia Active Pro can be put in and taken out of the ears as easily as any earbud. Modern-looking, easy to use and fast to fit, these handy devices mark a whole new category of hearing aids – for everyone who doesn’t want to look old but wants to enjoy hearing everything that’s important to them.

Consumer testing has shown that there is a strong desire for a solution like the game-changing Signia Active Pro. Two out of three people would prefer to wear earbuds to hear better instead of the most stylish high-tech hearing aids previously available.1

The hearing aids deliver ideally-tailored sound for the wearer’s personal hearing needs. Whether walking in a crowded street, working in an open-plan office, or dining in a busy restaurant, wherever there’s a high level of ambient noise, holding a conversation requires concentration and effort. Signia Active Pro not only tackles these challenges expertly with the true-to-life sound of Signia Xperience™ YourSound™ technology. It also offers Bluetooth® connectivity for music and phone calls on the go, plus portable lithium-ion rechargeability for full flexibility and independence with the pocket-sized Signia Active Charger.

Signia Active Pro and the budget starter version Signia Active™ provide a unique audiological offering for anyone tempted by basic over-the-counter devices that don’t do enough to improve their hearing. The familiar look and feel means other people won’t even recognize them as hearing aids – you see similar-looking buds in almost every ear. They come in the iconic color combinations of white and rose gold, black and silver, or black.

Signia Assistant™: Modern care around the clock at the tap of a finger

Both Signia Active Pro and Signia Active feature the popular Signia Assistant. This landmark Artificial Intelligence (AI) digital assistant allows wearers to enjoy 24/7 support via the Signia app on their smartphone.

The Signia Assistant is proven to increase wearers’ satisfaction with their hearing aids: 87% of people prefer hearing aids with such a personal assistant and 8 out of 10 would recommend it.2

The Signia Assistant uses AI to continually optimize the support it provides and to learn each hearing aid wearers’ preferences for the most personal hearing experience possible.

Via the Signia app available for both iOS and Android, the assistant provides:

  • Settings tailored to the personal benefits of the hearing aid wearer to achieve an even clearer sound and best speech comprehension in every situation,
  • Answers to questions about the handling of the hearing aids and to easily recall every detail discussed during the appointment in the form of intuitive text-based dialogue and how-to-videos,
  • Higher quality of follow-up appointments through a new level of real-world usage insights.

Thanks to the self-service convenience of the Signia Assistant combined with the full remote service of Signia TeleCare™, wearers of the innovative Signia Active Pro hearing aids enjoy a level of support and hearing confidence previously unattainable to those who were unsure whether they wanted to wear hearing aids.

The hearing aids will be available in most markets from March 1.

For more information, please visit

1Signia Customer Research
2Høydal, Fischer, Wolf, Branda, Aubreville: The new way: Ensuring consistent support and individualized care through the Signia Assistant (Signia White Paper, 2020)

About Signia

Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations that shape the prescription audio category. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market. In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia allows hearing care professionals and hearing aid wearers not just to correct a hearing loss but to gain an edge – to Be Brilliant.

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