Asger Bjerre Appointed WSA Chief People Officer

Lynge – December 1, 2025 – WSA, a leading pure-play hearing healthcare group, has appointed Asger Bjerre as Chief People Officer and member of the management team, effective today.

Asger joins WSA from Becton Dickinson & Company, where he most recently was Senior Vice President of Culture and Talent. He replaces Nicolai Jensen, who, after ten successful years at WSA, has decided to step down and take a break before deciding on the next chapter in his career.

Jan Makela, CEO of WSA, says:

I am delighted to welcome Asger to WSA and look forward to working with him. I would also like to thank Nicolai for his highly valued contribution to the development of WSA – not least in connection with the merger in 2019 and the subsequent integration process.