Innovation and R&D

WS Audiology is a global leader and pioneer in hearing aid innovation with one of the industry’s
largest R&D organizations. More than 1000 employees work across three main R&D centers in
Denmark, Germany and Singapore to continuously develop new solutions. Innovation is the fuel
for our five major brands – Signia, Widex, Rexton, Vibe and AudioService.


WS Audiology is the only player in the hearing aid industry that follows two different sound philosophies: Creating the most natural sound using ultra-fast processing in our PureSound technology and enhancing hearing performance by offering several breakthrough audiological features via our dual-processor Augmented Experience technology. 

In 2021/22, we invested EUR 162 million in R&D, corresponding to an R&D to sales ratio of 7%.  The continued investments contributed 
to the successful launches of several new products, including CES and GOOD Design Award winner Widex Moment Sheer and Signia extended the AX portfolio which is now available in all form factors and price points. 

Innovation highlights

In 2021/2022 we launched a number of groundbreaking innovations
helping people with hearing loss enjoy wonderful sound even more.
Investing in our brands and continuously innovating is key to fulfilling
our purpose of delivering Wonderful Sound to All.


Go to the top